Thought this was interesting because we're all thinking Twitter right now even if we don't want to be.
Top Highlights:
Breakdown of how people are using Twitter
The 7 Mistakes:
- #1: Inconsistent or no visual branding
- #2: Not listening for brand mentions and relevant conversations
- #3: Failing to interact
- #4: Using it as a push marketing channel
- #5: Not selecting correct metrics
- #6: Not clearly identifying your brand's Twitterers
- #7: Not determining your strategy
My Favorite Part:
"Bio: Dunkin' Dave here, tweeting on the behalf of the DD mothership. I'm an American and I'm certifiably running on Dunkin."
Enjoy...
-JLS
