R - Women More Cautious About Spending

Seems that for once the woman of the house might have to confiscate the family credit card from the man of the house :P

I personally wonder if this may be a result of women being in spaces that are continuously emphasizing smarter spending for their household. This is of course assuming that most women are the primary purchasers of products for the household. Perhaps continuing to market products around the theme of being budget conscious in a tough economy may end up unintentionally reducing sales...?


“Given that women are still the primary purchasers in many households, their views and plans on spending will have a material impact on how quickly and to what degree we rebound from this recession.” -Michael Kahn, SVP of marketing at Performics

-JLS

http://www.emarketer.com/Article.aspx?R=1007290

Giant Realm Rolls Out New Interactive Ad Unit

Article via MediaPost:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114202

Giant Realm works with mostly long-tail gaming/entertainment sites targeted to M18-34, so it'll be interesting to see if this ad unit hits mainstream audiences with bigger publishers. Check out an example below:

http://s.giantrealm.com/corp/macrostitial_gow_tooltips2.jpg

-MD

Six Social Sites Every Fashion Marketer Should Know

http://adage.com/digitalnext/article?article_id=138893

Cool Stuff - Inglorious Basterd Interactive Trailer

http://www.blogger.com/post-create.g?blogID=6998078433166665746

Google Unveils Market for Display Ads

Can't wait to dive into this chaos
- JLS

http://online.wsj.com/article/SB125326524825922603.html

Engaging Teens: Marketers Need To Scale The Wall

I think the importance of the wall should be emphasized against all demos but I do think the article brings up a good point when it comes to dayparting in Facebook. This isn't something that's highly emphasized but given the quick paced functionality of the newsfeed we might want to take it into deeper consideration.
-JLS

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113795

7 marketing mistakes to avoid on Twitter

By Rodney Rumford and found here.

Thought this was interesting because we're all thinking Twitter right now even if we don't want to be.

Top Highlights:

Breakdown of how people are using Twitter

















The 7 Mistakes:

• #1: Inconsistent or no visual branding
• #2: Not listening for brand mentions and relevant conversations
• #3: Failing to interact
• #4: Using it as a push marketing channel
• #5: Not selecting correct metrics
• #6: Not clearly identifying your brand's Twitterers
• #7: Not determining your strategy

My Favorite Part:

"Bio: Dunkin' Dave here, tweeting on the behalf of the DD mothership. I'm an American and I'm certifiably running on Dunkin."

Enjoy...
-JLS