7 marketing mistakes to avoid on Twitter

By Rodney Rumford and found here.

Thought this was interesting because we're all thinking Twitter right now even if we don't want to be.

Top Highlights:

Breakdown of how people are using Twitter

















The 7 Mistakes:

• #1: Inconsistent or no visual branding
• #2: Not listening for brand mentions and relevant conversations
• #3: Failing to interact
• #4: Using it as a push marketing channel
• #5: Not selecting correct metrics
• #6: Not clearly identifying your brand's Twitterers
• #7: Not determining your strategy

My Favorite Part:

"Bio: Dunkin' Dave here, tweeting on the behalf of the DD mothership. I'm an American and I'm certifiably running on Dunkin."

Enjoy...
-JLS