Article via MediaPost:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114202
Giant Realm works with mostly long-tail gaming/entertainment sites targeted to M18-34, so it'll be interesting to see if this ad unit hits mainstream audiences with bigger publishers. Check out an example below:
http://s.giantrealm.com/corp/macrostitial_gow_tooltips2.jpg
-MD
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